Content Engine · Short-form
Short-form
Ten to thirty short videos, cut from the same production. Built for LinkedIn first, adapted for Instagram, TikTok and YouTube Shorts. Nothing expires — you publish on your calendar.
Cut from the film,
not improvised.
Most short-form is made after the fact: a shoot happens, then someone tries to find clips in it. Here the shoot is planned for extraction. Vertical frames, micro-stories, statements, demonstrations, process and behind-the-scenes are created deliberately during the production.
The film is the source. The library is the yield. This is why one production day can produce months of material without a second shoot.
The film it comes fromBuilt for the feed people actually watch.
Corporate audiences are already on LinkedIn. We cut for it first, then adapt the same footage for the other networks.
Cut for the feed
1:1 and 4:5 for the timeline, 9:16 for mobile — not a film cropped at random.
The point in two seconds
A first frame and a first line that earn the next five seconds.
Subtitles burned in
Most of the feed is watched without sound. The caption is part of the edit.
A caption per platform
Written for the network, not copied from the film’s voiceover.
Then the same footage is re-cut for Instagram, TikTok and YouTube Shorts.
By volume, not by month.
There is no expiry date on a finished asset. The library is bought by volume; how long it lasts depends on how often you publish.
START
10 assets
For a focused campaign, or a considered presence on one channel.
GROWTH
20 assets
For a steady presence across LinkedIn and one or two other networks.
FULL CONTENT
30 assets
For a library that covers launches, campaigns and the quiet months between them.
How long a library covers
On a single channel, at a steady rhythm. Each asset can also run on more than one network, so the same library covers more channels for the same period — not more months on one channel.
| Posting rhythm | 10 assets | 20 assets | 30 assets |
|---|---|---|---|
| One post a month | 10 months | 20 months | 30 months |
| Two posts a month | 5 months | 10 months | 15 months |
| One post a week | 2–3 months | 5 months | ~7 months |
The arithmetic is the arithmetic. The exact contents of each volume are agreed in the quote, based on objectives, locations and crew.
Short-form, already delivered.
The Content Engine is a new name for a method the studio has already used: one campaign, several audiences, the right register for each.
Facultatea de Filosofie
A full admissions campaign for the University of Bucharest: films and testimonials for some audiences, memes and short-form for others, under one brand voice. More than thirty reels were published, and the cycle closed as the faculty’s strongest since 1989.
AgroSera
The corporate film the library is cut from — the same shoot, the other output.
Guvernu and Boringly Effective
Conversation series: a second source the same extraction method applies to.
The Faculty campaign is the published example. For a corporate client the library is cut from the film; the method is the same, the source is one company’s production.
Finished assets,
ready to publish.
- edited assets, in vertical and horizontal cuts
- a per-platform adaptation for each asset
- subtitles and graphics
- delivery-ready files, in batches
Delivered in batches, so you can start publishing immediately and keep the rest for the months when there is nothing else to say.
Production,
not subscription.
A monthly retainer bills you for a rhythm and a monthly shoot. Here you pay once for a production and own the result. There is no monthly invoice, no monthly interruption of your team, and no date after which the material becomes useless.
You decide the calendar. We deliver the library.
The library model is new. The proof is the production it comes from — not a package brochure.
The film behind itHow much library do you need?
Tell us your posting rhythm and we will size the volume.
Request a quote